Month: February 2016

Travelling in Bandung Indonesia, Paris Van Java

Have you ever been to the city of Bandung in Indonesia. Bandung is the capital of West Java province of Indonesia, the third largest city after Jakarta and Surabaya, because of the beauty and coolness first duo once dubbed the Paris Van Java. Location Bandung city itself is surrounded by mountains, so that the morphology of its territory like a giant bowl, because it is surrounded by mountains so the air is very cold there.
Of geographical territory, allowing a lot of attractions there. There are several tourist places that should be visited if we travel to Bandung, including;

1. Mount Tangkuban Perahu
Located about 20 kilometers north of the city of Bandung, Tangkuban Perahu volcano is located in Lembang. The uniqueness of Mount Tangkuban Perahu is a shape which resembles an upturned boat, according to the legend that says that Mount Tangkuban Perahu came from a boat that was kicked up by Sangkuriang reversed. Mount Tangkuban Perahu is a natural tourist spot that has become one of the tourist attractions in Bandung’s most famous.

2. Kawah Putih Ciwidey
Situated in Ciwidey, about 50 KM south of Bandung, Ciwidey White Crater is one of the tourist attractions in Bandung are the most popular, especially among nature lovers. Kawah Putih Ciwidey, as the name suggests is a volcanic crater with white colored soil. The white color is because there is the content of sulfur in the soil. The main uniqueness of white crater is the water that constantly change color.

3. Curug Dago
Curug Dago is a waterfall located in District Coblong, Dago, Bandung. Curug Dago waterfall is not very high, only about 10 meters high, but the hidden waterfalls is very beautiful and interesting to see. Curug Dago is not too well known in the ears of tourists, but no one tried to come to Curug Dago.

4. observatory
Observatory is an observation point star located in Lembang, approximately 15 kilometers north of the city of Bandung. If the first you ever watched the movie “The Adventures of Sherina” then you will feel familiar with this place, because the observatory is one of the shooting locations of the film. If you want to visit the observatory, you must register in advance, can not directly come and go just like that.

5. Lake Situ Patenggang
Lake Situ Patenggang located not far from the White crater Ciwidey, South Bandung. Only about 7 KM from tourist attractions Kawah Putih, Lake Situ Patenggang visited by tourists because of its exotic scenery. Besides enjoying the view of the lake with a picnic, you can also play water boat in Lake Situ Patenggang.

Above are 5 tourist location which is visited by local and foreign travelers and many other tourist locations. For lodgings in Singapore is very much a specialty of Houstel, Guest House, Inn, Hotel 1 to 5 as example the Hotel Novotel in Bandung, and you can prices of novotel bandung on internet. All rentals are scattered throughout the corners of the city of Bandung. So for your stay you do not have to worry.
This information several tourist sites in the city, may be useful for you and happy holidays

4 Tips You’re Prepared For Holiday Retail Season

sale-holidays

Sale on Holiday

The economy continues to produce, and according to The Wall Street Journal, GDP growth in Q4 is expected to clock in at around 3%. Last year, eMarketer reported that holiday e-commerce sales increased by 16% to $72 billion — the highest growth since 2011. So what is going to bring those in-market consumers to your store, keep them there and persuade them to purchase?

1. Keep It Personal, Keep It Consistent

A recent survey by MyBuys concluded that 50% of shoppers want their personal information to be used to coordinate a better overall shopping experience, and that number continues to rise. But personalization doesn’t mean putting “Dear John” in every communication; it means everything your guests see is curated and relevant to them, consistent across all devices and throughout the entire shopping experience.

Love or hate Millennials, this generation has probably made the world much more demanding for all of us. As “digital natives,” they are the first generation that didn’t have to adapt to technology. In turn, they are far more trusting of the online world, and they don’t mind when their data is used to make things more relevant. They want personalization, and they want it done well.

But it takes almost nothing for a consumer to be turned off: The wrong tone or assumption can cause a virtual door to slam.

2. Know When Your Customer Is Looking For You

Black Friday might serve as the kick-off of holiday shopping season, but it doesn’t always mark the beginning of your customer’s shopping journey. Researching is just as important as buying. Depending on the nature of your products, people may be looking for information and deals as early as Halloween, according to the National Retail Federation (PDF).

Implementing an always-on, data-driven strategy that reaches people whenever they are looking for you allows you to catch them when and where it matters — either early in the purchase journey, mid-cycle or at the tail-end. Using a distinct combination of data, including search activity, site interaction data, purchase intent signals, and even purchase history puts you in a better position to recognize the best times to engage with people.

And combining learning from your advertising campaigns with your CRM data will ensure you get it right when your customers are ready to buy.

3. Match Cross-Device Platforms With Cross-Device Behaviors

Mobile is the new personal shopping assistant, allowing people to get instant gratification for what they want and in the moment they want it. Last year, about 25% of holiday shoppers used a smartphone to purchase a holiday gift, and a quarter of all US retail sales were influenced by mobile, according to eMarketer. And we have every reason to believe that these numbers will go up in 2015.

We’ve reached a point where conversions on mobile are just as important as desktop, and the more mobile features your brand can build out — such as click-to-call or tapable options — the better.

While we focus on making mobile more conversion friendly, we also need to pay close attention to what is most important to people. According to an Interactive Advertising Bureau (IAB) report, people look for easy ways to input information, research, compare products, receive mobile coupons and ensure that data is protected when holiday shopping on a smartphone.

A couple of years ago, marketers focused on making sure that when people put something in a shopping cart on their smartphone the same item would show up in the cart on their desktop. That problem is mostly solved, but cross-device advertising is still a massive opportunity.

Different people have different habits — I tend to like to do research on my laptop, whereas my wife prefers to use her tablet. But both of us tend to convert on a desktop. Where we’re reached with messaging on our other devices is just as critical as the device where we convert. Have the guts to spend some money in cross-device advertising to make sure you’re prepared on all fronts — smartphones, tablets, desktops and even digital in-store capabilities.

4. Connect Data With Creative

The tighter the integration is between data and creative, the greater chance we have to create compelling brand messages and deliver them to the right people. Banner ads are not going away, but there are many more engaging ads and delivery channels to choose from that allow us to mix data with creative.

One tactic that is gaining traction is native advertising, which integrates ads more seamlessly into content. In fact, one-third of consumers are actually more likely to trust native advertising over traditional advertising.

Another win-win for both retailers and shoppers is a recommendation engine that uses data to fuel messaging and creativity. Recommendation engines can power your site, email programs, and digital advertising with specific designs, content and product messages based on a customer’s individual preferences — including their interests, geo-location, and what products they’ve browsed, purchased or even searched for online. And if your recommendation engine is powered by data from both your website and your advertising campaigns, you’ll be able to deliver a well-targeted and engaging consumer experience.

Mobile is growing faster than any other digital ad format and offers unique ways to integrate data with creative. Depending on the depth of customer data that you have, you can personalize the experience by device. Reaching people within a mobile application opens up opportunities for 1:1 communication, including notifications, text communications and creative in-app experiences.

Native also fits nicely into mobile sites and platforms like Facebook and Instagram, which offer a range of creative options, from static to video. Infusing data into creative across all channels will make marketing more meaningful to people in the environment they choose.

This holiday season, make sure you know and understand your customer, and ensure that your marketing programs are built for people — giving them what they want, and when they want it.

 

Source : http://marketingland.com/

Categories: Holidays, Travelling Tags: Tags: , , ,